Jun 15, 2021
Welcome to the seventh episode
of the NJFPA Stradley Ronon Food Forum. In this episode,
Todd Von Deak, Assistant Executive Director of
NJFPA, speaks with Jon Cofsky, co-founder and creative director at
Whitepenny. Todd and Jon talk about how your brand is
more than your logo and the importance of personalization and
storytelling for your business.
Whitepenny is a full-service brand and web development firm. With a focus on helping their clients gain competitive advantage and generate long-term value, Whitepenny presents a seamlessness in both message and brand, in turn building a stronger and more unified voice for each of our clients. Their expertise in identifying a company's core message and delivering that message through a consistent aesthetic language has produced results for clients ranging from non-profits to food processing companies.
Jon is the co-founder and Creative Director of Whitepenny. Jon sets the strategic direction of Whitepenny and aids companies all over the world in strategy and design. Additionally, Jon leads the project management team. Jon’s firm has a strong presence in the food processing industry, working with a client roster that includes Severino Pasta Company, Steve’s PaleoGoods, and J&J Snack Foods.
Listeners will hear: